Gap Bows to Outcry, Nixes New Logo and Crowdsourcing →
The brand managers quickly realized they had stepped away from a bad logo, and into one of the most despised practices in the design community: Free work. (Many, including no less than the AIGA, are officially against “spec work” that brings down the price of services for all; crowdsourcing is often decried as a back door spec work, with a fancy marketing gloss. The AIGA in fact sent a letter to Gap, right after the crowdsourcing attempt was announced.)
